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How an IT Professional Can Stand Out in the SAP Market: Tips from ETHO’s SAP Director

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Networking is a crucial factor for SAP professionals, especially for those looking to excel in the tech industry. In this article, we interviewed our SAP Director, Fernando Salas, who shared valuable insights for professionals wanting to enter this opportunity-rich field.

With 25 years of experience in the SAP market, Salas has built a strong, reliable network of executives, directors, and company presidents he has served throughout his career. He highlights that this network is often the first point of contact when seeking quick and effective solutions for his clients.

The first tip for anyone starting or already working with SAP is: invest in, build, and maintain a strong network. Attending industry events, maintaining an active presence on professional social networks like LinkedIn, and consistently participating in specialized groups and forums are some strategies to strengthen your presence in the SAP universe.

Leveraging Salas’ rich experience, we’ve compiled some valuable tips for SAP professionals. Check them out and learn more from the full read!

The Importance of Agility in the SAP Market

The SAP world is quite complex, being both a niche and challenging market. Large corporations often seek complex professional profiles, and HR departments are usually unable to find the desired candidates quickly; thus, clients frequently turn to specialized consulting firms to meet these needs. Salas emphasizes that the key factors for a successful consultancy are agility in client service and the quality of the professionals provided.

A good tip for SAP professionals during a job interview: “always be attentive, quick, and confident in your responses.” From Salas’ perspective, using fast communication tools like WhatsApp and LinkedIn is an efficient way to speed up the recruitment process and meet demands swiftly. He shares that when an SAP request reaches him, within minutes, his network already responds with the best professionals, and these contacts often refer others to cover various projects.

Therefore, the use of agile tools and the development of quick response methods are differentiators that can ensure client satisfaction and help professionals carve out space in a highly competitive market.

Quality as a Differentiator

Service quality is another essential pillar highlighted by Salas. According to him, in the SAP world, what is expected of a good professional goes beyond technical knowledge and includes practical experience and the ability to deliver high-quality results, regardless of project pressure or complexity. “This focus on quality is what differentiates a standard consultancy from one that stands out and earns the trust of major market players,” he emphasizes.

Thus, it is crucial for SAP professionals to continuously invest in their training and specialization. The SAP market is dynamic and constantly evolving. New modules, tools, and updates are regularly released, and the standout professionals are those who are always ahead, studying and staying updated. “Taking courses, obtaining certifications in specific SAP modules, and staying informed about industry trends are actions that will undoubtedly help improve the quality of the work delivered.”

Experience and Versatility in the SAP Market

Fernando Salas shares that his extensive experience in the market has allowed him to work on large projects for global companies. One of his major clients was Nestlé, where he led projects for 8 years, managing dozens of consultants across various Latin American countries.

An important lesson for professionals seeking growth in the SAP market is to focus on projects that provide challenges and visibility. Working for large companies or on international projects can be an excellent way to gain experience, expand your portfolio, and build a solid reputation in the market.

Moreover, professionals specializing in large projects are more likely to be called for future opportunities, as these companies tend to maintain long-term relationships with their service providers.

Quality and Price: Striking a Balance

Another important point raised by Salas is pricing. He acknowledges that the price of SAP services is often a decisive factor for clients. However, Salas firmly believes that the value of work should not be measured solely by price but by the quality of the service provided and the speed with which client problems are resolved.

“While being competitive in the market is important, it’s crucial to remember that added value, experience, and service quality are what truly foster client loyalty. Often, a client will be willing to pay a bit more for a service they know will be delivered with excellence, speed, and—most importantly—without requiring rework,” he explains.

Fulfilling Three Aspects: Serving Clients, Supporting Consultants, and Growing with ETHO

To conclude, Salas mentions two particularly gratifying aspects in his 25+ years working with SAP. The first is addressing complex client demands—those that few consultancies can handle due to their very specific nature and the limited availability of professionals. “Being able to meet these tough demands is incredibly fulfilling.”

The second aspect is helping SAP consultants themselves. “Many of them, who now hold advantageous positions with good jobs and salaries, received help and guidance from me at some point in their careers. Brazilians who were abroad, foreigners who came to Brazil, entire families I had the opportunity to encourage and help establish themselves securely. Honestly, that’s priceless,” Salas says.

By following Fernando Salas’ advice, SAP professionals can stand out in a competitive market, earn the trust of major companies, and build a solid, successful career. The balance between agility, quality, and valuing one’s work is what makes the difference and will ensure continuous growth in the SAP world.

“It’s a triangle: a satisfied, happy client, a satisfied, happy consultant, and I’m satisfied and happy at ETHO IT Solutions,” he concludes.

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